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A Virginia Digital Marketing Company Guide: Top 10 Things About SEO You Were Afraid to Ask

Drake Darcy

Updated: Mar 9


SEO can sometimes feel like an intimidating and complex subject. From backlinks to mobile-friendly sites, there’s a lot to digest. But don’t worry—we’re here to break down some of the most common, and often misunderstood, aspects of SEO in a way that’s simple, clear, and actionable.


At Dominate Ignite, a premier Virginia digital marketing company, we’ve been helping businesses navigate the world of SEO for over 15 years. Whether you're just starting out or you're looking to refine your existing strategy, this guide will give you the clarity and insights you need to boost your SEO efforts.


1. What is Schema Markup and Why Does it Matter for SEO?


Schema markup is a type of structured data that helps search engines understand your content more effectively. By adding schema to your website’s code, you’re essentially telling search engines what your content is about in a way that’s easy for them to process.


Why should you care? Well, schema markup can help enhance your search engine results with rich snippets, which are visually enhanced results in search engines. These can include things like star ratings, prices, or product availability, which make your listing more attractive and clickable.


Want to get started with boosting your SEO skills likeschema markup?Let Dominate Ignite help integrate it into your website to boost your search visibility and drive more traffic. Contact Us


2. What Are Backlinks and How Do They Help My SEO?


Backlinks are links from other websites that point to your website. In SEO, backlinks are one of the most important ranking factors. Google sees backlinks as votes of confidence—when other sites link to you, they’re essentially saying your content is valuable.


But not all backlinks are created equal. Quality matters! Links from authoritative, relevant sites in your industry will have a much more significant impact on your SEO than links from low-quality sources.


Read More On BackLinks


Need help building quality backlinks?


Contact Dominate Ignite today to develop an effective backlink strategy tailored to your business.


3. What is a 301 Redirect and Why is It Important for SEO?


A 301 redirect is a permanent redirect from one URL to another. It’s often used when you move content from one webpage to another. For example, if you’ve updated a page on your website or removed outdated content, a 301 redirect ensures that visitors and search engines are automatically directed to the new or correct page.


Why is it important? A 301 redirect passes the SEO value from the old page to the new page. This means you won’t lose traffic or rankings from pages that are being redirected.


Need help with setting up redirects?


Dominate Ignite can ensure your redirects are properly implemented for optimal SEO benefits. Let Us Help


4. What Does "Mobile-Friendly" Really Mean?


A mobile-friendly website is one that displays properly on mobile devices—smartphones and tablets. With the increasing number of users browsing on mobile devices, it’s crucial that your website is mobile-optimized. In fact, Google now uses mobile-first indexing, meaning it ranks mobile versions of websites before desktop versions.


A mobile-friendly site provides a better user experience, which in turn helps reduce bounce rates and improve your search rankings.


Is your website mobile-friendly?


Dominate Ignite can audit your website and implement mobile optimizations to ensure your site ranks higher in mobile search results. Free site audit


5. What is LCP and Why Should I Care?


LCP (Largest Contentful Paint) is a metric that measures how quickly the largest visible element (usually an image or block of text) on a webpage loads. Google uses LCP as part of its Core Web Vitals, which are a set of user experience metrics that affect your website’s ranking.


A slow LCP can hurt your SEO, as Google prioritizes fast-loading sites that offer better user experiences.


Want to improve your LCP score?


Let Dominate Ignite optimize your website’s speed and performance for better rankings and user experience. Free site audit


6. Why Do Blogs Matter for SEO?


Blogs are more than just a way to share your thoughts—they’re an SEO powerhouse. Regularly publishing high-quality blog posts on your website can help you target long-tail keywords, improve internal linking, and provide fresh content for search engines to index.


Blogs can also help establish your authority in your industry and answer the questions your target audience is searching for.


Need help creating blog content?


Dominate Ignite can help craft engaging, SEO-optimized blog posts that will increase your website’s visibility and drive traffic. Let us help


7. What is the Difference Between On-Page and Off-Page SEO?


On-page SEO refers to strategies you implement directly on your website, like optimizing your content, meta tags, and images. Off-page SEO involves external factors like backlinks and social media signals. Both are essential for improving your rankings.


On-page SEO ensures that search engines can easily crawl and understand your website, while off-page SEO builds your website’s authority and trustworthiness.


Need help with both on-page and off-page SEO?


Dominate Ignite offers comprehensive SEO services to optimize both aspects and ensure your site ranks higher in search results. Let Us Help


8. What is SEO Keyword Research and Why is it Crucial?


Keyword research is the process of identifying the terms and phrases that your target audience is searching for online. These keywords are the foundation of your SEO strategy because they determine what content you should create and optimize.


Without proper keyword research, your website may fail to rank for the terms that will drive the most relevant traffic to your site.


Want to get started with keyword research?


Let Dominate Ignite help you identify the best keywords to target and create content that resonates with your audience. Let us help


9. How Does Page Speed Affect SEO?


Page speed is a critical ranking factor for Google. A faster website leads to a better user experience, which helps lower bounce rates and keeps visitors engaged. Google has made it clear that faster sites are rewarded with better rankings.


If your site takes too long to load, you risk losing potential customers—and search engine rankings.


Is your site slow?


Dominate Ignite can optimize your site’s speed to improve both user experience and SEO performance. Let Us Speed It up


10. How Does Local SEO Work?


Local SEO is essential for businesses targeting customers in specific geographic areas. By optimizing your website for local search, you ensure that your business shows up in local search results, like “SEO services in Virginia” or “digital marketing near me.”


Local SEO is crucial for businesses in Virginia and beyond that want to attract local customers and increase visibility in their community.


Need help with local SEO?


Dominate Ignite specializes in helping businesses improve their local search rankings and connect with customers in their area. Need help?


Why Choose Dominate Ignite for Your SEO Needs?


With over 15 years of experience in the digital marketing industry, Dominate Ignite offers tailored SEO strategies that focus on driving results. Our expertise in both on-page and off-page SEO, mobile optimization, and local SEO ensures that your business stands out in search results, no matter where you’re located.


Here’s why businesses choose us:

  • Expertise: 15+ years of experience in digital marketing.

  • Tailored Strategies: We create SEO strategies based on your unique business goals.

  • Results-Driven: We focus on measurable results, not just rankings.

  • Ongoing Support: SEO is a continuous process. We monitor, optimize, and adjust strategies for maximum impact.


Ready to elevate your SEO game?


Contact Dominate Ignite today for a free consultation and get started on the path to improved rankings and increased traffic.


Frequently Asked Questions (FAQs) Of This Virginia Digital Marketing Company


Q1: What industries do you serve?


We work with a wide range of industries, including health & wellness, automotive, gyms & sports clubs, e-commerce, and more.


Q2: How do you approach SEO & PPC management?


We tailor SEO and PPC strategies to your business’s specific needs, ensuring maximum ROI with both organic and paid campaigns. Find Out more


Q3: What makes Dominate Ignite different from other digital marketing agencies?


Our #DigitalFirepower approach, 15+ years of experience, and commitment to transparency and collaboration set us apart.


Need more information or have a question?


Reach out to us at Dominate Ignite today and learn how we can help your business succeed in the digital world.


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