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A Virginia Digital Marketing Company Guide: How to Get an AI Overview

Drake Darcy

With artificial intelligence becoming an increasingly integral part of how search engines display information, having your website featured in an AI overview can significantly boost your visibility. Whether you're running a local business or a large-scale operation in Virginia, knowing how to optimize your site for AI overviews is crucial. This guide will walk you through essential tips for getting your content recognized by AI and featured in these overviews.


1. Virginia Digital Marketing Company First Tip: Focus on Social Q&A for Direct Answers


Google’s AI now prioritizes serving direct answers to direct questions in overviews, so it’s essential to have a well-organized, user-friendly social Q&A section on your website. For years, I’ve been suggesting this to companies, but many still overlook it. By incorporating a Q&A format on your site, you’re making it easier for AI to extract relevant information that answers searchers’ queries directly.


2. Optimize Existing Content: EEAT and Structured Data Are Key


To be recognized by AI in the first place, your content needs to rank well and establish expertise, authority, and trustworthiness (EEAT). If your content is already ranking but lacks EEAT or structured data, it’s time for an overhaul. However, if your content already demonstrates strong EEAT, simply adding structured data alone may not yield the desired results.


3. Avoid Overhauling Featured Snippets


If your content already has a featured snippet, don’t make significant changes to it. AI-powered tools, like Google's AI, often pull directly from featured snippets for their overviews. Altering the content might result in losing your featured snippet, so only tweak it if necessary and ensure it remains accurate and relevant.


4. Reformat Content for AI, Don't Write for AI


You don’t need to change your content style to suit AI’s “generative” capabilities. Instead, aim to create content that is structured so that AI can intelligently work with it. Think of it as providing the raw material for the AI to generate more specific answers. By following this approach, your content will be more likely to be used in AI-driven overviews without being artificially written for the system.


5. Be in the Top 10 Search Results


In order for your content to appear in an AI overview, it needs to rank in the top 10 search results. AI tools primarily pull from these high-ranking pages, so it’s crucial to continuously optimize your content to maintain or improve its search rankings. This means regular updates, keyword optimization, and a strong focus on high-quality content.


6. Submit Your Page for Reindexing


Once you’ve made updates to your content, especially if you’ve added structured data or a new social Q&A section, don’t forget to submit your page for reindexing. This helps Google’s AI systems crawl the updated content quickly, increasing the chances of your page being featured in an AI overview.


Conclusion:


Optimizing your website for AI overviews should be part of your broader digital marketing strategy. By incorporating a social Q&A format, focusing on EEAT and structured data, and ensuring your content ranks well, you can improve your chances of being featured in AI-driven search results.


Remember, AI is all about making information more accessible, and with the right approach, your content can play a key role in that process. Keep your content optimized, relevant, and easily digestible to ensure it has the best shot at being featured in AI overviews. As the best Virginia Digital Marketing Company, we would be glad to show you how to do this along with optimize your website, PPC, and Meta Advertising. Contact Us today


Balloons in the air thanks to a Virginia Digital Marketing Company

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